The Home Trust is a business/marketing collective for those who discreetly serve high net worth families. Our methodology balances classic luxury marketing strategies with advanced technology, research and data, and collective insights to greatly increase your brand awareness, drive best prospects to your website, and help you become more profitable.
Our points of view, values, mission and marketing are unlike any other in the home category.
The Home Trust International is exclusively for firms that serve high net worth families and their influencers; estate managers and design professionals.
Please contact Chris Ramey, 561.876.8077 or cpr@thehometrust.com for additional information.
If you prefer an appointment, please visit https://calendly.com/chris-ramey.
Exclusive platform serving high net worth families and their influencers with the world’s finest products and services for their homes.
Committed to remain the most exclusive organization in luxury home
Our values, discipline and differentiation:
- Limited membership in each category
- Exclusively for brands that serve high net worth families and their influencers.
- Execute classic luxury marketing strategies where your brand is superlative; not comparative.
- Our values are centered around pillars of traditional luxury:
- Loyalty
- Heritage
- Creativity
- Authenticity
- Brand sanctity
- Brand narratives
- Discreet and private
- Scarcity and exclusivity
- Sophistication and grace
- Marketing to create desire
- Connoisseurship of category
- Products and services with meaning
- Unique point of view driven by founder
- Highest non-negotiable standards of quality
- Preservation of artisanship and craftsmanship
The Home Trust International mission:
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Serve high net worth families and their influencers with the world’s finest products and services for their homes.
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Accelerate the rise of home connoisseurship. Home Trust members recognize the nuances that bridge taste and sophistication to mitigate trends that marginalize quality, professional design, artisanship and craftsmanship.
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Connect members to high net worth individuals, and those who serve HNWIs with products and services for their homes, by creating hyper-targeted technologically advanced, affordable, and effective marketing programs.
“Connoisseurship is not about objects; it’s a process of thinking about and making distinctions among things.
True connoisseurs … do not merely possess knowledge, like scholars. They possess a sixth sense called taste.
They are renowned for the unerring judgment of their discerning eye. They are celebrated because of their rare talent
— their gift for identifying and appreciating subtle, often hidden, qualities.”
Laurence Kanter
Chief Curator, Yale Department of the History of Art
”It’s (The Home Trust International) the only thing that’s ever worked for us.”
“…truly a leader in the understanding of the ultra high net worth individuals. You are filled with wisdom acquired over your auspicious career that you are only too happy to share.”
“I have nothing but awesome things to say about Chris and the Home Trust.
The organization gives me the opportunity to collaborate with smart, like-minded business owners on branding initiatives and strategies for my business.
We work together on projects when needed, and share ideas other times. We pool resources for marketing opportunities. It has been a tremendous value to my company.”
Marketing the high-end experience afforded, via our exemplary interior design services, has been eased by working alongside Chris Ramey and The Home Trust International. I’ve collaborated with many of the so-called experts in design. Mr. Ramey comes at it from a different perspective that is more pragmatic, targets the truly wealthy, and brings us clients and a much higher profile.
Jane Cunningham, Room Resolutions
”What I loved most about working with Chris and The Home Trust was that I could place our complete trust in knowing that their interpretation of only the highest standards with focus on the highest net worth prospects would allow for peace of mind that the Buechel Stone brand is always represented in the best possible way. At the same time, The Home Trust provides innovative and digitally advanced and effective marketing programs. Additionally, the market intelligence provided in combination with their commitment to pillars of luxury, integrity, brand sanctity, and loyalty made Chris and The Home Trust the best possible match for meeting and exceeding not only advertising expectations, but also enabled them to act as a partner in digital marketing strategy and awareness – allowing us to plan for greater possibilities.”
Tracy Lisowe, Buechel Stone
“Brands are judged by the brands with whom they associate.”
Luxury Daily
Our methodology to market leadership focuses on driving top-of-mind awareness and brand preference to those with financial capacity who are:
- Active
- Predictive
- Repetitive
- Influencers
- Best prospects
In addition, you’ll receive:
- Referrals
- Editorial opportunities
- Think tank environment
- Opportunities to collaborate
- Consultant-on-call
- ‘Leader in Luxury + Design’ appellation
- Access to our private research library
- Association with the finest brands in design/luxury home
- Opportunistic and discounted local buys in national print publications
“There are three classes of people: those who see, those who see when they’re shown, and those who do not see.”
Leonardo da Vinci
Membership is awarded based on the following criteria:
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Integrity and reputation
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Values consistent with pillars of classic luxury marketing
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Distinct products, brands or services within the home industry
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Already serving high net worth families and their influencers as a connoisseur of their category, artisan or trusted advisor
The Home Trust International is the ultimate credential and tool for brands in the design/luxury category.
For more information please contact Chris Ramey
561.876.8077
or make an appointment https://calendly.com/chris-ramey